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Women getting their points out there!

The bullet bra was actually created in 1939, but unfortunately WW2 put these plans on hold as women were needed to fill more traditionally male jobs and roles. Women joined nurse corps and the armed forces so that more men could be sent into combat.

Advertisement for women in WW2

Image: wikimedia.org

After the lean years of WW2, women were getting their curves back in the prosperity of the post-war boom. The trend promoted an hourglass figure. They characterised round hips with belted jackets and a cinched waist and prominent breasts with bullet bras.

Very pointy bullet bra

Image: flywheel.netda-ssl.com

Bullet bras became popular due to actresses like Marilyn Monroe and Lana Turner, who was nicknamed the “Sweater Girl”

Marilyn Monroe wearing a bullet bra

Image: static.boredpanda.com

Sweater girl Lana Turner wearing a bullet bra

Image:Wikipedia.org

The bullet bra put breasts centre stage. Bullet bras allowed women to add a cup size to their busts. The bra emphasised bras with its axis perpendicular to the breasts, and featured spiral stitching that emphasised the cone shaping. It had a cone centre on the nipples.

Bullet Bra stitching

Image: rebelcircus.com

With the onset of television advertisements, this allowed for promotional opportunity and was a huge part in the bras popularity! Fashion and glamour became a huge part of women’s fashion choices in the 1950s.

Advertisement of bullet bra

Image: i.pinimg.com

The popularity of the bullet bra declined in the 1960s, due mainly in part to the new feminist philosophy.

It was reintroduced to the fashion world in 1990, by pop singer Madonna who began to wear bullet bras as outerwear as designed by Jean Paul Gaultier.

Other celebrities such as Katy Perry and Amy Winehouse adopted the bullet bra look on occasions in modern days.

Madonna wearing Jean Paul Gaultier Bullet Bra

Image: Top left: I.pinimg.com /Β Top right: nowthatslingerie.com /

Bottom: howfashionworks.com

What do you think of the bullet bra look? Let me know, I am interested in your opinions.

Blog was inspired by my sister❀️

Back Soon…..

Ridiculously Retro XX

Retro Advertising……. try not to laugh!

You have to admit that today’s advertising has changed so much when compared to decades earlier. Some retro advertising will make you laugh, some will shock you, some condones violence and some are so sexist. Women really were advertised as second rate citizens and if you didn’t meet the standard or were ageing, they promoted negative thoughts in your mind.

Beauty

Lets start on the beauty advertisements.

These are quite funny. Washing away fat or middle age skin… we know that’s not likely. Also the promotion of putting on extra weight to get men is crazy! How about being happy with who you are. These double standards are ridiculous, yet it’s funny that this is still present in modern society. Celebrities are constantly shamed for being too fat or skinny… I guess some things don’t change!

Health

Then there was the heath advertising …


These are hilarious, don’t you think? First a nurse offering coke, not likely now since we all know the sugar content is so high! Taking bile beans makes you feel better and then you love your child. That’s ridiculous! Doctors advising to smoke cigarettes and pregnant women craving cigarettes….. I definitely don’t think so! What about the infra red light…. now that is definitely not a good idea.


Gift Ideas

Next let’s look at gift advertising!

I can’t believe the one to give your child a revolver. Wow! Let alone any member of the family. I adore retro Gay ware and would love it as a present (even though I have completed my collection) but advertisements back then were aimed at presents to make a good housewife. And Ronald Regan giving the gift of a carton of cigarettes wouldn’t be done today as the government media are supposed to encourage people to give-up.

Sexist

Next let’s look at the shockers that I think can be classified as sexist advertising!

These are unbelievable, right!? The one with the husband spanking his wife over her knee…. well doesn’t that just encourage abuse! Put your child in a corset to restrict her body from growing or she will not be beautiful….really?! So many advertisements outlined how women’s bodies had to be! We are all beautiful and don’t have to fit into one body type, which is what makes us all unique. Advertisements promoted women to achieve ridiculous standards in order to keep their husbands happy… The amount of sexism in these advertisements was so obvious! Seeing these, it is evident how much our advertisements and media industry have evolved.

Did you find these funny and some shocking? What retro advertisements have you seen? Send me photos and your thoughts. I would love to see them.

Back soon…..

Ridiculously Retro xx
Photos taken from Instagram & Pinterest